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The MarketThe imaging technology market climbed to $13.26 billion in the United States in 2005, and analysts project this dynamic medical market to amount to $16.57 billion in 2008.1 On the clinical side, hospital outpatient imaging was the leading generator of revenue in 2005, contributing $20.9 billion in profits.2 And imaging volumes continue to escalate, driven by a variety of factors. Technological advances in cross-sectional imaging modalities have enabled physicians to replace invasive diagnostic procedures with sophisticated imaging examinations. Medicolegal issues have made referring physicians less comfortable with medical uncertainty and more apt to seek the diagnostic certainty that imaging offers. And the Baby Boomer generation has not yet reached its years of health care peak usage. The MagazinesWith a combined total of 40 years of publishing history and experience, both Imaging Economics and Medical Imaging now are produced by a single editorial team. Together, the magazines address the business of technology in Imaging Economics and new technology and product advances in Medical Imaging. It takes two magazines to cover the complex economic and technological realities of the medical-imaging marketplace. Imaging Economics and Medical Imaging provide comprehensive market coverage among all stakeholders in medical-imaging purchases. 1. Frost and Sullivan The Business of Imaging
Imaging Economics (IE ) serves the radiologist and executive-level readers in the medical market responsible for business solutions for the medical-imaging industry. Covering market trends, game-changing technological advances, and regulatory and reimbursement developments, IE gets directly to the core of the issues, providing readers with the information they need to make strategic business decisions. With the passage of the Deficit Reduction Act of 2005 (DRA) and a rising cry for quality and transparency in medicine, there is a growing recognition among your customers that medicine is a business that requires serious attention to efficient operations, state-of-the-art technology, and customer service. IE provides business solutions for the medical-imaging industry. In 2007, IE addresses the new realities of technology acquisition in a post-DRA environment, strategic planning for computed tomography angiography (CTA), enterprise image-management strategies, trends in utilization management, new joint-venture models, and much more. The following monthly sections keep readers apprised of market trends, new developments, and best practices:
What our readers say: "As a practicing radiologist, it is essential to remain abreast of the technologic advances in equipment and software, as
well as current market forces and the business aspects of clinical radiology. Imaging Economics provides this information
in a format that is interesting, informative, and efficient." "The scope of your articles is not just about imaging; the information in your publication addresses the needs of the
CEOs, CFOs, COOs, and CNOs. It helps me support 5- to 10-year strategic plans for the hospital and the rest of the
multi-hospital system." "[I read because of ] the breadth of the articles, the focus on reimbursement issues, the knowledge of imaging as a
business that the articles focus on, the overall depth of the analysis, and the deep understanding of imaging." For all advertising opportunities, contact:
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