July 2008

July 2008

Features

Cover Story

	Self-referral Reform
	by Amy Lillard
	The debate rages over whether physicians should keep more of their reimbursements by acting as their own radiologist.


Cover photography Robin Miller

	It's a Buyer's Market (but Who's Buying?)
	by Tor Valenza
	Supply and demand are putting pressure on vendors to create deals, but is the timing right?


	In Search of a Magic Marketing Pill
	by Martin J. Farrell
	Focusing on nurturing relationships instead of recouping lost revenue could build profits.


	Building Strength in Seattle
	by Elaine Sanchez
	Highlights and trends from the Society for Imaging Informatics in Medicine meeting.

Sections

	REGULATORY WATCH
	by Elaine Sanchez
	Ranking payor performance


	PRACTICE MATTERS
	by Elaine Sanchez
	Digital DR keeps techs from roaming


	HOSPITAL IMAGING
	Making the switch from film to DR


	IMAGING INFORMATICS
	by Alex Dobuzinskis
	Adding color to image monitors


	MARKETING FORUM
	Michigan geriatric center brings smiles

Departments

	LATERAL VIEW
	Much Ado About MRI
	by Dan Anderson


	TECHNOLOGY REVIEW


	THE LAST WORD
	The Self-Referral Chasm
	by William T. Herrington, MD, FACR

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