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October 2006


Features

Cover Story
RFA: Cancer Care's Fourth Arm
  by George Wiley
  At Rhode Island Hospital, RFA is being deployed—along with surgery, medical oncology, and radiation therapy—as a clinical fourth arm in the treatment of many cancers. The question is, can it be profitable?

MRI and Treatment Response
  by Richard C. Semelka, MD; Birsen Unal, MD; and Ersan Altun, MD
  The ability of MRI to demonstrate the features of abdominal malignancies following interventions has made it a key tool in assessing treatment response in the liver.
Interventional Oncology: How to Set Up a Service
  by Catherine M. Tuite, MD; Riad Salem, MD, MBA, FSIR; Michael C. Soulen, MD, FSIR; Reed A. Omary, MD, MS; and J.F. Geschwind, MD
  A successful interventional oncology practice requires understanding the infrastructure, underlying economics, and principles of cancer care.


Sections

Payor Watch
  Price transparency gains momentum amid doubts; CMS proposes a 55% cut to mammography CAD reimbursement.
The Department
  Nuclear medicine procedures up 22%; digital mammography saves technologist time, increases radiologists'; NYU rolls out enhanced VR system
Practice Dynamics
  White paper offers best practices for outpatient imaging centers; mammography digitizing service helps ease transition from analog to digital.
Imaging Informatics
  Silicon Valley investor declares imaging the future of medicine; phase III clinical study outsourced to India; PACS vendor offers volume-based pricing.
Image Enhancement
  Tips for marketing an outpatient imaging center; online program teaches children about radiology procedures; facility awarded for mammography outreach program.

Departments

  Lateral View
You Will Die If You Do Not Read This
  by Cheryl Proval
TECHNOLOGY REVIEW
  The Last Word
Change Is Inevitable, and Time Is Money
  by Fred Gaschen, MBA

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