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July 2008
Features
Cover Story
Self-referral Reform
by Amy Lillard
The debate rages over whether physicians should keep more of their reimbursements by acting as their own radiologist.
Cover photography
Robin Miller
It's a Buyer's Market (but Who's Buying?)
by Tor Valenza
Supply and demand are putting pressure on vendors to create deals, but is the timing right?
In Search of a Magic Marketing Pill
by Martin J. Farrell
Focusing on nurturing relationships instead of recouping lost revenue could build profits.
Building Strength in Seattle
by Elaine Sanchez
Highlights and trends from the Society for Imaging Informatics in Medicine meeting.
Sections
REGULATORY WATCH
by Elaine Sanchez
Ranking payor performance
PRACTICE MATTERS
by Elaine Sanchez
Digital DR keeps techs from roaming
HOSPITAL IMAGING
Making the switch from film to DR
IMAGING INFORMATICS
by Alex Dobuzinskis
Adding color to image monitors
MARKETING FORUM
Michigan geriatric center brings smiles
Departments
LATERAL VIEW
Much Ado About MRI
by Dan Anderson
TECHNOLOGY REVIEW
July 2008
THE LAST WORD
The Self-Referral Chasm
by William T. Herrington, MD, FACR
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