As imaging takes on an expanding role in the diagnostic process, the demand for after- hours coverage has mushroomed: Though done after dark, the night reading business appears to have a sunny future.
Emergency department (ED) physicians still read most plain film
taken at night. They know how to spot fractures and other
aberrations that show up on the grayscale. When it comes to CT
scans, MRI, ultrasound, and nuclear medicine procedures that depict
intricate structures, radiologists are expected to do the reading.
With the proliferation of CT scans in emergency cases in
particular, the demand for radiologists to read 24/7 has taken off,
and even clinicians at small hospitals are demanding
interpretations at night.
Nighttime reading services, whether organized in-house,
regionally, or with radiologists based abroad, are riding to the
rescue at just the right time to solve radiologists' quality of
life complaints. But the nighthawks are doing more than that. They
are reconfiguring the radiology landscape in ways that go beyond
image interpretation. They may be changing radiologist recruitment
patterns and shifting cost burdens in ways that the hospitals had
not encountered before. To the extent that radiological images are
a transportable commodity that can be interpreted via web flows,
the nighthawk services are pushing the envelope there too, perhaps
preparing clinicians for the day when even daytime image
interpretations will be marketed transcontinentally and
transnationally.
Far from complaining about these changes, most radiologistsand a
lot of hospital administrators tooare thanking their lucky stars
that they have the nighthawk crews to relieve what were previously
brutal on-call rotations. They are doubly relieved in view of the
ongoing problem of a continuing shortage of radiologists. That
shortage is leaving some providers, and not just rural providers,
desperate for on-call responders. About the only downside to
nighthawk coverage encountered in interviews for this story was the
rare times when equipment broke down and the local radiologists had
to report for duty as they had done in the days before the night
readers let them off the hook. Some groups talk of night
technologists feeling orphaned, but by and large technologists,
part of whose duty typically is making sure images arrive at the
night reading sites, are reported to be dealing with the switch to
night coverage without problems.
The rescued
Kent Lancaster, MD, is typical of radiologists in small town
settings who say night-reading services have, as Lancaster puts it,
"been a savior." Lancaster is a diagnostic radiologist with
Radiology Associates of Berrien County, a Michigan group with five
full-time and three part-time members that reads for a 300-bed
hospital in St Joseph and a 50-bed hospital in nearby
Watervliet.
"I couldn't go to bed at night without expecting an hourly
call," Lancaster recalls. "Even though I was reading from home, it
was still disconcerting. My on-call was every fifth or sixth night,
plus weekends, 48 hours straight." After 13 years practicing
radiology, the sudden demand for night reading was burning him out.
"In the beginning, the night demand was nothing like it is now," he
says. "Now the clinicians call us all the time because it adds so
much diagnostic benefit." The on-call, he adds, "had become by far
the worst aspect of the profession."
Ten months ago, Lancaster's group signed with a nighthawk
service to handle the on-call hours. "I can't imagine life without
the nighthawks now," he says. "It has changed my whole outlook
about on-call, and about radiology in general."
In Plymouth, Mass, David Daugherty, MD, tells a similar story.
"We just could not be up 36 hours straight any longer," he says.
"It was becoming very burdensome and difficult. In another time, we
might have hired more people, but with the radiologist shortage
that was hard to do." Daugherty's radiology group contracted with a
nighthawk service over a year ago. "It has worked very well for us.
Their accuracy is excellent. It was a good move."
Like many radiology groups, Daugherty's group, Radiology
Associates of Plymouth, is paying the nighthawks. As is the common
practice, the nighthawks do the preliminary reports for the
emergency department referring clinicians. Then the staff
radiologists do overreads in the morning and bill for those. No
bills are sent for the nighthawk reads. Daugherty's group of eight
reads for the 140-bed Jordan Hospital in Plymouth. The group
handles reading until 10 pm, when the nighthawks take over until 7
am. Daugherty says it is common for the nighthawks to read eight or
nine studies per night. "A CT at midnight might be 200 images. The
complexities of the studies have markedly increased."
The nighthawk services do not come cheap. Ann Tran, MD, is a
radiologist with Regional Radiology, a four-person partnership in
Cookeville, Tenn. The group reads for the 300-bed Cookeville
Hospital, which is the hub facility for a seven-county area between
Knoxville and Nashville. Tran's group uses the same nighthawk
service as Daugherty's. Tran says her hospital averages six to
eight studies per night. She estimates her group's bill for the
night reads at about $100,000 per year. That is less expensive than
paying the salary and benefits for an extra radiologist to do the
work, she says.
Tran is familiar with the way radiologists these days are
besieged by headhunters looking for staff. Tran and her partners
were induced to go to Cookeville by a headhunter. "Most of the
time, we threw those notices out," she says, "but this one we
looked at. They were looking for a seed radiologist to form a group
here." Tran and her partners had been interpreting for a 60-member
group in the DC beltway, but they opted for a rural lifestyle. "It
was culture shock, but it was something we wanted," she notes.
There was far less time commuting, but in the beginning the
on-call burden was "pretty tough," Tran recalls. Like most
hospitals now, the Cookeville facility was demanding on-call
services at night. "This hospital had grown from a small to a large
community facility," she says. "There was demand for 24/7, and it
was more rigorous. It is for patient care. People don't get sick
only during normal working hours." Like many others, Tran also says
that the newer digital modalities have increased the demand for
nighthawk coverage. "With a CT, you can improve mortality and
morbidity," she says. "Take a head bleed. With a CT, you can tell
quickly if that patient has had a stroke and needs attention right
away."
Why hospitals pay
Radiology groups are not the only ones desperate for night
coverage. Hospitals are sometimes so desperate to keep their
daytime radiologists on staff and happyor even to attract them in
the first placethat they are willing to pick up the tab for the
nighthawk services. Hospital payment for night reads is a trend
that appears to be increasing, and radiology groups are becoming
more conscious that it is a negotiating point.
Arthur Orlick, MD, is chief medical officer for Kaleida Health
Network, Buffalo, NY, which administers five hospitals in upstate
New York, including its flagship, Buffalo General Hospital,
licensed for 450 beds.
"We had a desperate situation," says Orlick, a cardiologist.
"Buffalo is not the easiest community to recruit to. We were
covering two of our sites with locum activity. We weren't happy
with our radiology coverage. We had productivity issues. We needed
to do something else, and we recruited a new group."
As part of that recruitment, Kaleida agreed to employ at its
expense a night reading service to handle radiology on-call. "The
radiologists call the shots, and most radiologists these days are
requiring hospitals to provide this night coverage," Orlick says.
"It's not inexpensive. It's between $300,000 and $500,000 per year.
There is no way for us to recover those fees." Kaleida does get the
technical fees on the examinations, but the daytime radiologists
bill the professional fees when they do the overreads the next
morning, Orlick says.
At North Country Regional Hospital in Bemidji, Mont, a town of
about 11,000 mid-state, a difficult situation had developed,
according to director of imaging James Erickson, CRA. "We had three
radiologists a year ago, and two of them resigned," he recalls. The
remaining radiologist was reading about 80,000 studies on an annual
basis and could not handle the workload and the on-call. Erickson
says the hospital has just contracted with a three-man radiology
group to take over soon. The last original radiologist will retire.
During the course of its realignment, the hospital contracted with
a nighthawk service to read CT and ultrasound from 5 pm to 7 am
using the web to transfer images. The hospital has just signed an
agreement to share a PACS with a clinic in Fargo, ND, and will be
able to store images on the Fargo archive, Erickson says.
Erickson says he is not certain that the hospital is shouldering
the whole bill for the nighthawk coverage. He thinks that it may be
shared with the remaining radiologist or that there may be a
sharing arrangement with the incoming group. "I'm real satisfied
with the night service," he says. "The minimum fee is $300 per
night, but if I send them three CTs a night, I break even. The
radiologist will quit if I don't do it. I agree with him. You wake
him up five times a night, he can't work a 10-hour day the next
day....He's probably reading 200 examinations a day."
Recruitment and retention are not the only reasons hospitals
have an incentive to shoulder night-reading expenses. There are, of
course, the patient care incentive and the need to satisfy
clinicians. But beyond these there is the impact on patient flow
and meeting reimbursement rules. There is also a legal liability
aspect.
"The ED wants to do an x-ray on everybody because it covers them
legally," says Robert Bree, MD, a partner in Radia, a 45-person
group in the Puget Sound area that runs a nighthawk service as part
of its practice. "Every time you do anything in medicine you have
legal exposure." Not only are emergency departments getting busier
as patients with no other access to health coverage seek emergency
help, says Bree, radiologists too are getting busier and busier
because of the radiologist shortage and the growth in demand for
images. "In most practices, business is up 10% to 20% in the last
several years. Very few patients get out of the emergency
department without some sort of x-ray."
The hospitals also gain from quick reporting turnarounds from
nighthawks because they can clear patients from ED beds based on
the results of the imaging. Patients are either sent home sooner or
admitted to the hospital more quickly. "Without the night coverage,
it would put a big load on the clinicians," says North Country's
Erickson. "They have to determine if the patient stays in the
hospital until morning, or if it's a neuro case, if we ship that
patient to Fargo by helicopter." And, as Tran in Tennessee points
out, insurance carriers may indirectly feed the demand for
nighthawks by imposing 2-day stay limits on hospital coverage,
including weekend stays. If the patient is held longer because of
imaging interpretation delays, "the carriers may not pay the
hospitals, and that becomes a financial burden."
Recruitment
Hospitals may increasingly be paying for nighthawks, but the
costs primarily still are falling on the shoulders of radiology
groups whose members are desperate for relief from on-call duties.
Barry Sewall, MD, is president of West Central Radiological
Associates in Wilmar, Minn, a four-person group that is recruiting
now and that actually has some members working only part-time. At
one point, Sewall says, his original group had sunk down to only
him. "It was just me for 6 months, and it was horrendous." West
Central reads for Rice Memorial Hospital in Wilmar, which is
licensed for about 130 beds, but it also reads 24/7 for four
smaller hospitals in what Sewall calls a "75-mile clockface." All
the hospitals feed into a Rice-dominated PACS system. Last March,
Sewall's group turned to a nighthawk service to handle its on-call.
Sewall begged his nighthawk service to begin reading at 5 pm so he
would not burn out. All that time, he was recruiting. "If we hadn't
had PACS when it was down to just me, it would have been a total
bust," he says.
What gratified Sewall after he signed up the nighthawks was that
besides making his life livable, it also made recruiting new
radiologists easier. "The nighthawk was a huge draw when I was
recruiting, and I was able to recruit three people. It was a
tremendous advantage." David Daugherty at Jordan Hospital in
Plymouth makes the same point. "I get letters all the time from
headhunters," he says. "In a state like Massachusetts where
reimbursements are low, it's hard to attract radiologists and to
keep the ones who are coming out of residency. We were able to
recruit two radiologists, but both of them told me that without the
nighthawks, they wouldn't be here."\
Turf protection
While nighthawk companies that hire out the service are
proliferating, many radiology groups, especially the larger ones,
are adding a nighthawk component in-house. The ways of doing this
vary. The reasons boil down to retention of income, quality
control, and turf protection. There is a fourth reason, too, in
some cases. In-house nighthawks who are on staff in the same locale
and accredited in the state where they read can do final reads as
the night images come in. There is no legal requirement for
time-consuming overreads, as there is when state laws prohibit
out-of-state doctors from doing anything but preliminaries.
One group that handles night reading in-house is Wake Radiology
in Raleigh, NC. Wake is composed of 43 radiologists who cover seven
hospitals and nine clinics in a six-county area. They read about
550,000 studies per year. Robert E. Schaaf, MD, is managing partner
of the group. He says Wake has set up at its own expense an
information technology department and has purchased all the
workstations, digitizers, transmission lines, and electronic
equipment to link its hospitals to its night-reading site. The
modalities are owned by the hospitals. The night-reading system
Wake has devised is not spelled out in its hospital contracts,
Schaaf says. "We do it because otherwise we'd be driving around all
night." He says the group has not done the math to see how much the
night reading is costing. "Where we recoup the cost is that there
is no overnight call in our practice." The group also runs its
daytime email consults over the nighthawk network.
Four staff radiologists share Wake's night reading. Each works
91 nights per year. They work 4 nights, then get a week off, then
work 3 nights, Schaaf says. "They are paid a very high hourly rate,
and they like it. They are like emergency department doctors." The
nighthawks have the option of working some added days to keep their
full range of skills, he adds.
Schaaf says the newer modalities and demand for better service
are factors causing smaller hospitals to demand 24/7 coverage. So
are "liability issues," he adds. "The rural hospitals are
struggling to compete and they want the same standard of care,"
Schaaf says. "We want to give them the same standard of care."
Wake uses its own nighthawks because it wants them to be
familiar to referring clinicians. "So much is lost in transition by
having reads done by the unknowns," Schaaf says. "In radiology, we
are a vulnerable specialty. The last thing we want to do is give up
our relationships with our doctors and our hospitals."
Radia in the Seattle area was organized as a merger of two
previous groups just so it could gain cost-effectiveness to begin
an in-house night-reading service, says Robert Bree, MD, a
radiologist who is also medical director of the largest of the five
hospitals the group covers. Radia uses a permanent three-person
crew of night readers who split the year between them. While
non-Radia ED doctors read most plain film, Radia's night crew reads
everything else and, where feasible, does the final read, says
Bree. "We try to limit ourselves to the digital technologies,
because to digitize other modalities causes [image] degradation."
Recently, Radia has marketed itself as a nighthawk-only service to
a few smaller hospitals, says Bree, but he does not expect that to
continue. "We're close to being maxed out."
Riverside Radiology Associates (RRA) is a 42-member group that
reads primarily for the 800-bed Riverside Methodist Hospital in
Columbus, Ohio. J. Geoff Wiot, MD, is a neuroradiologist and
medical director of radiology at Riverside. Because it is a
subspecialty group, Wiot says RRA members believe it is important
to do their night reading in-house for the income, client
retention, and quality.
"By turning to an outside group for night reading, we would
essentially be saying, Anybody can do what we're doing,'" Wiot
says. "We want to be indispensable to our doctors." RRA applies
this philosophy even to night plain film reads. "The financial
aspect is that ED doctors are saying, If we can read them at night,
then we're good enough to read them in the daytimeand bill for
them,'" says Wiot. "That was an interest we didn't want to
relinquish."
RRA uses a single radiologist for ED reads from 11 am to 7 pm.
Then another single radiologist takes over in the ED "box" and
reads from 7 pm to 7 am, Wiot says. He estimates about 65,000 night
ED studies are read annually. The ED is mostly CT and plain film,
he adds.
While some Riverside radiologists opt for more than their share
of the ED reading, everybody is expected to contribute at least two
weeks a year to the ED night shift. "The hardest thing for us as
subspecialists is shifting work. If I'm on nights, then I'm not
there the next day to do neuro, so the other neuroradiologists have
to pick up the load." Wiot says RRA started night reading 6 years
ago because clinicians were demanding it. "We've had to hire a lot
more people to do this," he says, "but we haven't seen any erosion
at all in partners' income, and we're paying our incoming people a
lot more than we used to pay."
The future
Randall K. Sather, MD, knows all about headhunters. He is one.
Sather is head of Heritage Radiology Associates, a Chapel Hill,
NC-based entity that establishes and oversees radiology practices
for hospitals in the Southeast. Heritage-affiliated groups cover
four hospitals and two large multispecialty groups in Florida and
one hospital in Kentucky. "We have worked with hospitals that have
had their groups implode. Some are imploding under the pressure of
daytime and nighttime reading," Sather says. "We form new groups
for these different sites. We are recruiting all the time. As we
grow, we are developing training programs in the schools to get
radiologists before they graduate."
Sather's view is that radiology is becoming an information
business with a demand for quick turnarounds on interpretations.
"Referring physicians are voracious for reports," he says. "It's
more and more, sooner and sooner. Radiology is becoming a stat
business. The EDs are busier and more and more things are being
done with CT scans looking for hidden fractures. If you've got a
busy ED, it needs rapid responses."
Like many who use them, Sather is a fan of the nighthawk
services. "It's a wonderful way to get rapid responses to ED
physicians on a 24/7 basis without radiologists being in-house at
each site," he concurs. While he agrees that transportability has
turned electronic images into something of a commodity, he thinks
that is happening only to a degree. "They won't truly be
commoditized because there is a minimal level of professionalism
that has to be there," he says.
Maybe so. But "dayhawk" services to provide augmented coverage
are already being organized. Yolanda O'Dell, business administrator
for Glendora Radiology in Glendora, Calif, says her group is
considering signing on for the dayhawk coverage her nighthawk
service is about to offer. Sometimes doctors busy at one hospital
cannot take cases quickly enough at another hospital the group
covers, she says. Dayhawks might help in those situations by
turning out a rapid preliminary. "We're looking at that." n
George Wiley is a contributing writer for Decisions in Imaging Economics.