Introducing a redesign for Imaging Economics.
In thinking about a new look for Decisions in Imaging Economics,
art director Tom Kawabe and I kept one word in mind: utility.
Creating a new design for the magazine was not about vanity and not
about style, it was about usefulness. How could we improve the
utility of the magazine? After 2 months of meetings, we arrived at
what we hope is a more useful journal.
As you thumb through the pages, you may notice these changes.
Our sections at the back of the book are a little shorter, while
the features are longer. We have added a few departments: Imaging
Cancer and Imaging Informatics. We will alternate our Guest
Editorial with a First Person and a new Imaging Careers department,
and it is my hope that more of you will share a slice of imaging
life from your unique perspectives.
I would be remiss if I did not say a word about our art
director. In addition to being a graphic artist, Tom is a creative
artista painterand a runner. I think those avocations have
contributed to a design that is clean and intuitive, one that
contributes meaning to the words and eases access to the content.
In addition to being an artist who is uniquely gifted at adapting a
headline into an abstract image, Tom is a consummate professional
who works quickly and expertly.
The last redesigned page Tom handed me was the editorial page.
Brevity is not one of my virtues, and over the last 5 years, I
frequently have struggled to confine my thoughts to a concise
one-page format. Month after month, during the many issues we have
put together, Tom invariably had to ask me to cut my editorial
because it did not fit on the page. Now, after 5 years of
struggling to squeeze my thoughts onto one page, Tom has raised the
bar: "I'm warning you," he said. "You've got less space."
There is one thing that we did not change. Although the typeface
and its placement on the cover have changed, we will continue to
feature your pictures there because we could find no better way to
visually embody our mission to meet the needs of you, our
readers.
Cheryl Proval
Cproval@medpubs.com