Search       
 

About IE
Contact Us
Subscribe
Read Weekly eNewsletter
HOME | NEWS | CURRENT ISSUE | BUYER'S GUIDE | ARCHIVES | CALENDAR | RESOURCES | CAREERS

Lateral View


Issue: April 2004
Article Tools
Email This Article
Reprint This Article
Write the Editor

The Hegemony of the Payor

by Cheryl Proval

Beware the ides of March.

Last month, Blue Cross Blue Shield (BCBS) of Illinois announced that it would no longer reimburse for full-field digital mammography (FFDM) on the grounds that it is investigational.

A little history is in order. The FDA cleared the first commercial FFDM unit for use in the United States in January 2000; the second was cleared in September 2001; and a third was cleared in March 2002. In a move that elicited both surprise from radiologists who have grown accustomed to bad news on the mammography reimbursement front and delight from vendors of FFDM, CMS announced a new code for FFDM in 2001 that represented a generous increase on the technical side (nearly $50) over and above what would be paid for an analog screening mammogram, which also was increased though not enough to meet the American College of Radiology (ACR) then-estimated break-even cost of about $95. The new code drew criticism from the ACR and dissent among many mammographers who believe that there should be one code for all screening mammograms that would at least cover the costs of doing the examination on an analog machine while awaiting results of the ACRIN trial comparing the analog and digital technologies.

BCBS of Illinois cites an assessment of FFDM performed by the BCBS Association Technology Evaluation Center (TEC). Five criteria need to be met in order to be approved by TEC, which maintained that the technology met only the first criterionapproval by the appropriate governmental regulatory bodies. It was the opinion of TEC that the remaining four were not met ( http://www.bcbs.com/tec/vol17/17_07.html ).

BCBS of Illinois is not the first payor to attempt to slow the march of technology. But it does represent a curious reversal of the payor's previous practice of reimbursing for FFDM. Did it use new data on which to base its decision? No, the decision was based on a report dated July 2002 that cited old data generated on technology that has had at least two iterations since then. In fact, several newer studies were ignored. Will the payor cave into pressure from Illinois mammographers and agree to reimburse for FFDM...but at the analog rate?

The question must be asked: Is this about money or science?

The rising cost of health care is a serious issue. The same week BCBS of Illinois announced its decision, a report from the trustees of Medicare and Social Security predicted the Medicare fund would be bankrupt in 2019, 7 years prior to what was predicted just 1 year ago. But if BCBS of Illinois wants to cut costs, why not look at the dramatic rise in office-based imaging done by nonradiologists (see "Who Gets Paid What?," page 11), and support breast imaging programs instead of imperiling them. FFDM is FDA approved, it has proven patient, provider, and payor benefits, and it is the linchpin of the future of the digital radiology department. Women at some facilities are now dependent on the digital technology for their breast health. In the meantime, the ACRIN trial recently stopped accruing patients at about 50,000 and results are expected in 1 year. At this point one thing is certain: In the absence of consensus will rise the hegemony of the payor. n

Cheryl Proval
Cproval@medpubs.com


Related Articles - Lateral View

How Long Can You Tread Water? - May 2008

Safety Drill for the MRI Suite - April 2008

Searching for a Real Budget Break - March 2008

The Heart is Faint - February 2008

Making 2008 Great - January 2008

Displaying 5 of 48 related articles. View all related articles.


Article Tools
Email This Article
Reprint This Article
Write the Editor
Resources
Media Kit
Editorial Advisory Board
Advertiser Index
Reprints
News | Current Issue | Buyer's Guide | Archives | Calendar | Resources | Careers
About IE | Contact Us | Subscribe | Read Weekly eNewsletter
Media Kit | Editorial Advisory Board | Advertiser Index | Reprints
Allied Healthcare
24X7 |  Chiropractic Products Magazine |  Clinical Lab Products (CLP) |  Orthodontic Products |  The Hearing Review
Hearing Products Report (HPR) |  HME Today |  Rehab Management |  Physical Therapy Products |  Plastic Surgery Products
Imaging Economics |  Medical Imaging |  RT |  Sleep Review
Medical Education
SynerMed Communications |  IMED Communications
Practice Growth
Practice Builders
Copyright © 2008 Ascend Media LLC | IMAGING ECONOMICS | All Rights Reserved. Privacy Policy | Terms of Service