Issue StoriesC-arm Market Updateby Gillian Klucas The technology may have matured, but the fixed and full-size mobile U.S. C-arm markets continue to grow steadily. Product enhancements have led to new applications, many of which include minimally invasive procedures in cardiology and neurology.
C-arm Applications Mobile C-arms are the portable version of the R/F systems. A monitor cart holds the monitor, digital image processing equipment and a camera. These mobile C-arms come in a variety of sizes and configurations to meet the needs of providers, ranging from doctors offices to hospital operating rooms. Industry research shows that full-size C-arms comprise approximately 90 percent of revenues in the mobile C-arm market and that segment is growing at 4 percent to 8 percent a year. The remaining 10 percent comes from mini C-arms, which have a smaller field-of-view of generally 3 inches to 5 inches. The mini C-arm market is growing at 4 percent to 5 percent per year. The market is very strong and applications continue to grow, says John Steidley, vascular business unit director at Philips Medical Systems North America (Shelton, Conn.). Fixed and high-end mobile C-arm customers include vascular surgeons, interventional radiologists, interventional neuroradiologists and interventional cardiologists. Frequently, these new applications come from the growing minimally invasive, catheter-based surgical techniques. For example, in September 1999 a new stent graft procedure was developed that allows interventionalists to repair abdominal aortic aneurysms, the 13th-leading cause of death in the United States. The minimally invasive procedure saves the patient from major surgery and a long recovery period, but it does require sophisticated, real-time imaging. Being able to see the stent graft with C-arms is what makes the procedure available, says Steidley. Another new application spurring the growth of C-arms is uterine fibroid embolization. Steidley says one-third of the 600,000 hysterectomies performed each year are for fibroids, or benign growths, in the uterus. Instead of removing the uterus, physicians now insert a catheter and, using a C-arm, guide the catheter to the uterine artery and inject microparticles that block the blood supply to the tumor. Other growth areas, particularly for mobile C-arms, include pain management and orthopedic procedures. As Baby Boomers age, they remain more active than previous generations. The result is a higher demand for orthopedic procedures, such as hip and knee replacements. Fixed C-arms cost about $1 million to $2 million (much higher than the full-size mobile C-arms, which cost between $90,000 and $200,000). Steidley says the higher cost offers greater benefits, such as a larger field-of-view, more control resulting in faster procedures, superior image quality and a higher performance X-ray tube. Cost vs. benefit People nowadays are looking for very versatile systems, Verhoef says. People want to have a system that is not too expensive, but at the same time, can do almost everything. Maybe 10 or 20 years ago, most people bought a mobile C-arm for orthopedic surgery and pacemaker insertions. That was about it. What you see nowadays is that most of the mobile C-arm systems can do basically 80 percent of the things that you normally do on a high-end piece of equipment. Michael Tullis, M.D., a vascular surgeon with Cardiovascular and Chest Surgical Associates PA (Boise, Idaho), says that while one can do the same minimally invasive vascular procedures on a mobile system, a fixed system provides additional options. Tullis used a fixed C-arm suite in an operating room setting, when he worked at the Albuquerque (New Mexico) VA Hospital. Now at St. Lukes Regional Medical Center (Boise), Tullis uses a Philips BV300 mobile C-arm with a 12-inch image intensifier in the operating room. He performs diagnostic studies and simple endovascular interventions in the radiology department using a standard fixed C-arm. The hospital is building a Philips fixed C-arm operating room system that it plans to use for diagnostic studies, as well as endovascular and open interventions. A fixed system can be used for diagnostic angiography that typically is done in a radiology or cardiology suite, Tullis says. While it can be done with a mobile system, it requires special equipment and more contrast. The mobile system generally is used for procedures in which preoperative imaging has been done. Technology Driven
So far, several hundred 3D systems have been introduced and the market is expanding. Its one of the reasons we think there is a lot of value in the larger fixed systems, because they have these additional capabilities. The images are just incredible, Steidley says. Toshiba America Medical Systems (Tustin, Calif.) also has developed a 3D fixed C-arm that the company hopes to have on the market in early 2001. The company also offers a dual-plane product, which Raymond Dimas, Toshibas senior product manager for vascular systems, calls two-labs-in-one. The Infinix DP has two C-arms that share a table, generator and digital system. One C-arm gives the radiologist a 16-inch image intensifier to view larger parts of the body. The other C-arm has a 9-inch intensifier for the cardiologist looking at heart vasculature. Dimas says the dual plane C-arm plays into the team strategy adopted in hospitals today. In this approach, radiologists and surgeons of various specialties come together to determine the best course of treatment. It has placed a demand on the market for a lab that will do more with less, adds Dimas. They want a lab that can work anywhere in the body. With the use of C-arms in endovascular procedures which can mean using the C-arm for more than an hour comes an increased risk from radiation exposure. A lot of people are becoming more aware of dose, says Philipss Verhoef. The lower the dose the system is generating, the better it is for both patient and staff. One of the things we try to continuously do is to get the best quality at the lowest possible dose. That is having a serious impact on sales and development. The concern is a driving factor in new developments in C-arm products at Philips and other C-arm manufacturers. GE OEC (Salt Lake City), an affiliate of GE Medical Systems (Waukesha, Wis.), recently released a surgical navigation product that officials say reduces radiation exposure, improves surgical outcomes and lowers operating costs. The FluoroTrak can be purchased as an option for GE OECs core mobile, digital C-arm product, the 9800. FluoroTrak also works with other manufacturers C-arm products. Surgical navigation allows surgeons to take a quick image and store it. The displayed image becomes a road map of the patients anatomy that is correlated to the real-time position of the surgical instruments. The surgeon follows the instruments movements without requiring continuous imaging of the patient. FluoroTrak was developed as a joint project between GE OEC and Visualization Technology Inc. (Wilmington, Mass.). Its the ability to navigate your instruments against images taken previously, says Larry Harrawood, vice president of clinical and market development at GE OEC. The technology is having the biggest impact in brain and spinal surgery, as well as in general orthopedics, such as total hip replacements. Market dynamics
But the market for low-end and mid-range products remains strong in the international arena where countries are not yet performing many minimally invasive procedures. Harrawood says developed countries, such as Europe and the Asia-Pacific region, primarily purchase low-end and mid-range mobile products. He estimates the markets to be approximately 20 percent for high-end purchases, 40 percent in the middle tier and approximately 40 percent for low-end systems. In developing countries, most facilities can afford only low-end mobile units, which account for 70 percent of sales. Although new technologies and the growing number of minimally invasive procedures continue to fuel the market, other factors are slowing it. Without question, the Balanced Budget Amendment and its impact on managed care across the country and, most recently, the ambulatory patient classifications, which is essentially a reduction in reimbursements for outpatient work, has caused some hospitals to hold off on their purchase capital expenditures, says Toshibas Dimas. And that has slowed business. Another market factor may come from a shift in the C-arms function. Today, fixed C-arms are used for diagnostic angiography, as well as interventional treatments. Whats happening now is more and more of the diagnostic studies are replaced by noninvasive modalities, such as magnetic resonance angiography, CT angiography and ultrasound, says Philipss Steidley. But since physicians may be more likely to order noninvasive diagnostic studies, this trend may create a higher number of referrals to an interventional lab for treatment.
St. Lukes Tullis says that while some facilities are using noninvasive angiography, the standard of care nationwide is still diagnostic angiography. I think it will eventually get there, Tullis says, but until it does and until everybody is up to speed, comparing apples with apples, I dont think diagnostic angiography will be out of favor. Mini versions Many of the same factors driving the full-size mobile C-arm market also propel the mini version, including new applications and a growing international market. Although most mini C-arms today are sold in the United States, some industry watchers say future growth lies in the international community. Mike Sullivan, president and CEO of XiTec Inc. (East Windsor, Conn.), estimates that approximately 30 percent of the [mini C-arm] market is in North America; the rest of it is in European, South American or Pacific Rim areas. The growth in outpatient clinics in the U.S and abroad also spurs mini C-arms sales. That market segment requires a simpler approach, says Sullivan. XiTec recently introduced the XiScan 6000, a new system that has a selectable 6-inch/4-inch dual-mode image intensifier, a larger field-of-view than XiTecs 4-inch and 2.6-inch products. With a 6-inch field-of-view, physicians can image larger body parts, such as knees and hips. Debbie Rice, material manager and OR tech at Washington Outpatient Surgery Center (Fremont, Calif.), agrees that the facility has all the bells and whistles it wants. The center owns a Premier system, a 6-inch/4-inch dual mode mini C-arm from Fluoroscan Imaging Systems (Northbrook, Ill.), a wholly-owned subsidiary of Hologic Inc. (Bedford, Mass.). It does everything we want it to do, says Rice. I cant even think of any upgrades that I would want to see. The outpatient center uses the C-arm strictly for orthopedic uses, such as broken bone realignments, ACL reconstructions and removing foreign bodies. The C-arm sees about one patient a day. Like XiTec, Fluoroscan soon plans to introduce a larger version of its traditional mini C-arm. At a 9-inch field-of-view, the new system is a full-size mobile C-arm. It allows us to expand into a full range of orthopedic procedures rather than just extremities, says Carole Lee, Fluoroscans marketing manager. We feel our orthopedic base is looking for that from us. Flat-panel future I think therell be a day for it, says XiTecs Sullivan. It will probably be at least a few years before the technology can improve to take the cost out so it makes sense to implement the flat panel in the mini C-arm. Full-size mobile and fixed C-arm manufacturers also are not rushing to implement prototype flat panels, in part because of the high cost, but also because the technology is not ready. We find there is a better trade-off with the existing image intensifier/CCD combination than there is in a flat panel, adds Philipss Steidley. We think you have to give up too much in terms of image quality and dose management to utilize todays first generation flat panels. Philips, which is delivering static flat-panel X-ray products, is working to overcome
the technologys limitations of todays prototype dynamic C-arms. Other
companies that have invested in flat-panel technology also are waiting for the right time
to introduce it into the C-arm market. |
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