Media Kit
Letter From The Editor
 |
Whether you're a manufacturer of medical equipment, an industry/financial
consultant, or a hardware/software supplier, you want to reach top decisionmakers
in radiology. There are only two ways to go - Imaging Economics and
Medical Imaging. For more than 20 years, our publications have been covering
every aspect of the medical imaging field. Radiologists, oncologists, cardiologists
and technologists rely on Medical Imaging for up-to-the-minute new product
information, research findings, emerging technologies and the latest clinical
methodologies. At the same time, CEOs , CIOs and entrepreneurs turn to Imaging Economics for
news and ideas on everything from coping with the Deficit Reduction Act, to recruiting and retaining
the best in the business, to building new revenue streams - be it adding a new modality to a small
practice or launching a research wing at a large hospital. Here is your chance to increase your
organization's exposure—and your bottom-line. Reach the entire spectrum of radiology
professionals from front-line technologists to top-level executives and everyone in between with
Medical Imaging and Imaging Economics. From bench to bedside to boardroom, our imaging
books have got you covered.
—
Dan Anderson
Editorial Director
The Market
The imaging technology market climbed to $13.26 billion in the United States in 2005, and analysts project this dynamic medical market to amount to $16.57 billion in 2008.1 On the clinical side, hospital outpatient imaging was the leading generator of revenue in 2005, contributing $20.9 billion in profits.2 And imaging volumes continue to escalate, driven by a variety of factors. Technological advances in cross-sectional imaging modalities have enabled physicians to replace invasive diagnostic procedures with sophisticated imaging examinations. Medicolegal issues have made referring physicians less comfortable with medical uncertainty and more apt to seek the diagnostic certainty that imaging offers. And the Baby Boomer generation has not yet reached its years of health care peak usage.
The Magazines
With a combined total of 40 years of publishing history and experience, both Imaging Economics and Medical Imaging
now are produced by a single editorial team. Together, the magazines address the business of technology in Imaging Economics and new technology and product advances in Medical Imaging. It takes two magazines to cover the complex economic and technological realities of the medical-imaging marketplace. Imaging Economics and Medical Imaging provide comprehensive market coverage among all stakeholders in medical-imaging purchases.
1. Frost and Sullivan
2. Advisory Board Futures Database
The Business of Imaging
Imaging Economics (IE ) serves the radiologist and executive-level readers in the medical market responsible for business solutions for the medical-imaging industry. Covering market trends, game-changing technological advances, and regulatory and reimbursement developments, IE gets directly to the core of the issues, providing readers with the information they need to make strategic business decisions.
With the passage of the Deficit Reduction Act of 2005 (DRA) and a rising cry for quality and transparency in medicine, there is a growing recognition among your customers that medicine is a business that requires serious attention to efficient operations, state-of-the-art technology, and customer service. IE provides business solutions for the medical-imaging industry.
In 2007, IE addresses the new realities of technology acquisition in a post-DRA environment, strategic planning for computed tomography angiography (CTA), enterprise image-management strategies, trends in utilization management, new joint-venture models, and much more.
The following monthly sections keep readers apprised of market trends, new developments, and best practices:
- Payor Watch: Local, state, and federal regulatory and reimbursement reports.
- The Department: Ideas in hospital-based imaging.
- Practice Dynamics: Governance, mission, and growth for the practice.
- Imaging Informatics: Managing the flow of information in radiology.
- Image Enhancement: Marketing, promotions, and public relations.
- The Last Word: A guest editorial presenting a new idea in radiology.
What our readers say:
"As a practicing radiologist, it is essential to remain abreast of the technologic advances in equipment and software, as
well as current market forces and the business aspects of clinical radiology. Imaging Economics provides this information
in a format that is interesting, informative, and efficient."
—Peter Verhey, MD
Radiologist, Oregon Health Sciences
"The scope of your articles is not just about imaging; the information in your publication addresses the needs of the
CEOs, CFOs, COOs, and CNOs. It helps me support 5- to 10-year strategic plans for the hospital and the rest of the
multi-hospital system."
—Greg Thon
Radiology Administrator, Summit Medical Center
"[I read because of ] the breadth of the articles, the focus on reimbursement issues, the knowledge of imaging as a
business that the articles focus on, the overall depth of the analysis, and the deep understanding of imaging."
—Jeffrey Dykin
CFO/Director of Finance, Cape Cod Healthcare
For all advertising opportunities, contact:
Group Publisher
Joanne Melton
212-533-6450
|
Resources
